Getting your sales team to fully adopt a new CRM can sometimes feel like pulling teeth. Sales people are notoriously habitual and sometimes reluctant to adopt new technology. The reasons for this are varied, but typically it is because they don’t see a reason to change something that “isn’t broken”. They know what’s worked for them in the past, so why change it? There’s also a learning curve to fully understand the technology and how to make it work the way they want it, when they want it. This is where Judge and Veeva CRM MyInsights come in.
These are scary times for traditional IT teams who have slews of legacy, on premise systems that users are clamoring for access to.
Digital marketing has become a necessity in the business world today. It casts a large net, encompasses a variety of mediums and technologies, and can deliver brand messaging for anything from 1:1 communications to mass brand awareness campaigns.