Thinking mobile first needs to go beyond screen size considerations
A recent blog post from Forrester explores the role mobile needs to play moving forward for brands (both B2B & B2C) to connect with their audiences.
As a marketer, I've known this to be true for a while. For years, the industry has been hammering on mobile first. An interesting tidbit from this article is mobile's role in optimizing and truly unleashing cutting-edge technologies, such as artificial intelligence (A.I.). Mobile is going to be a top priority for brands for a long time.
Read the full article.